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Our Privacy Policy

Last Updated: Dec 7, 2023

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California Baby is serious about customer privacy. This Privacy Policy describes the type of information we may collect from you or you may provide to us when you visit our website at www.californiababy.com (our “Website”) or purchase our products.  This Privacy Policy also explains our practices for collecting, using, maintaining, protecting and disclosing such data, which may include, but not be limited to personal data.

We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:

  • Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
  • Internet Activity
  • Commercial Information, including purchases
  • Financial Information, including credit or debit card number
  • Location Information, including general location data

Cookie Policy

We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to login repeatedly, and they help us remember items you've added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes. You can control these cookies through your browser settings.

Information from other sources

We may collect personal information about you from third-party sources, including Other consumers (e.g., referrals) and Retail Partners.

The categories of information we may collect include:

Other consumers (e.g., referrals)

  • Personal Identifiers, including Name, Email address, Postal address, Telephone number, and Online Identifiers
  • Internet Activity
  • Commercial Information, including Purchases
  • Financial Information, including Credit or debit card number
  • Location Information, including General location data

Retail Partners

  • Personal Identifiers, including Name, Email address, and Postal address
  • Internet Activity
  • Commercial Information, including Purchases

How long we keep your data

We do not retain data for any longer than is necessary for the purposes described in this Policy.

We generally retain data according to the guidelines below.

Type of DataRetention Period
Cookies and online data we collect while you use our website, including Online Identifiers, Internet ActivityWe retain data until the user opts out.
Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card numberWe retain data until the user opts out.
Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Telephone number, PurchasesWe retain data until the user opts out.
Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, Age, Sex, gender, or gender identityWhere you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications.
Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, PurchasesWe retain data until the user opts out.
Data we collect in connection with privacy requests, including Name, Email address, Online IdentifiersWe retain records related to privacy requests as long as necessary to comply with our legal obligations.
Data we collect for security purposes, including Name, Email address, Online Identifiers, Bank or other financial account number, General location data, Precise geolocationWe retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures.

Why we process your information

We process personal information for the following business and commercial purposes:

  • Conducting Surveys
  • Creating Customer Profiles
  • Delivering Targeted Ads
  • Fulfilling Customer Orders
  • Meeting Compliance & Legal Requirements
  • Operating Our Website or Mobile Apps
  • Processing Payments
  • Providing Customer Support
  • Sending Promotional Communications
  • Storing and Managing Data
  • Tracking Purchases & Customer Data

We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:

Personal Information CategoryCategories of Service ProvidersCategories of Third Parties
Personal IdentifiersBusiness Operations Tool, Cloud Computing & Storage Providers, Commerce Software Tools, Customer Support Tools, Cybersecurity Providers, Data Analytics Providers, Governance, Risk & Compliance Software, Payment Processors, and Sales & Marketing ToolsAd Networks, Business Operations Tool, and Shipping Services
Internet ActivityCloud Computing & Storage Providers, Commerce Software Tools, Cybersecurity Providers, Data Analytics Providers, Payment Processors, and Sales & Marketing ToolsAd Networks
Commercial InformationBusiness Operations Tool, Cloud Computing & Storage Providers, Commerce Software Tools, Customer Support Tools, Payment Processors, and Sales & Marketing ToolsAd Networks, Business Operations Tool, and Payment Processors
Financial InformationBusiness Operations Tool, Cloud Computing & Storage Providers, Commerce Software Tools, Customer Support Tools, Payment Processors, and Sales & Marketing ToolsAd Networks, Business Operations Tool, and Payment Processors
Location InformationCommerce Software Tools, Cybersecurity Providers, Data Analytics Providers, and Sales & Marketing ToolsAd Networks